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Since 2003, Chamarel has worked on making zero-waste altenatives, often sold loose.
What does the expression “L’Homme de Ménage” evoke for you?
Clearly, it’s far less common than the now widespread “cleaning lady.”
Behind those words lie multiple realities — and a whole set of prejudices that Thomas, also known as L’Homme de Ménage, strives to deconstruct methodically, and with a smile.
1. THOMAS: A CLEANING PROFESSIONALCleaning is like everything else: some talk about it, and some do it. Thomas has made it his profession for 13 years. In short, he knows his stuff. And as he often says, “real heroes share the chores” — and he does, at home, to the delight of his wife and children.
For L’Homme de Ménage, cleaning isn’t just a passion — it’s his actual profession. He knows the skills, the codes, the challenges, and also the prejudices that all too often come with it.
Call him a cleaning technician, janitor, maintenance agent, or sanitation worker — he doesn’t care.
Thomas is, above all, a meticulous, anonymous cleaning professional. His top priority? Cleaning all surfaces thoroughly and efficiently. From office spaces to opticians to car dealerships, L’Homme de Ménage masters the techniques, tools, and gestures.
But there’s more! Thanks to his experience, he also trains and mentors competent staff — especially in streak-free window and glass cleaning.
Thomas is shaking up cleaning norms. He shows — in words and actions — that cleaning is not degrading, and that cleaning is a man’s job too.
Men are still seen as less involved in household chores. With 64% of cleaning jobs in France held by women, the profession is largely viewed as feminine. It’s a fact: we still frequently associate women with “cleaning.”
L’Homme de Ménage is changing the narrative. He cleans with care — for clients, and at home.
Cleaning professionals are often seen as “invisible” or working “in the shadows.” Their tasks are wrongly perceived as low-skill.
Thomas flips that perception. He films himself at dawn, doing so-called “dirty work” with enthusiasm and professionalism. And when he’s scrubbing toilets or staircases? He’s anything but invisible — proudly showing it to his 1.5 million followers.
The essential role of cleaning professionals for hygiene and safety is no longer in question. Mentalities are changing — but stereotypes remain stubborn. They continue to feed inequalities in how domestic work is shared.
How did L’Homme de Ménage become a symbol of the cleaning profession — almost unintentionally? Because he represents both the work and its values.
He is enthusiastic, but not naive. He documents the lack of recognition for cleaning jobs and speaks out — honestly and legitimately — about the clichés and judgments.
Used to being judged, Thomas knows how destructive stereotypes can be: lower self-esteem, disengagement from the profession, deteriorated mental health, and decreased performance.
From the frontlines, L’Homme de Ménage is deeply attuned to the social value and dignity of labor. His peers — drawn to his skills and his content — recognize themselves in his voice.
Through his bold and professional content, L’Homme de Ménage helps cleaning professionals reflect on their own unconscious biases and contributes to the revaluation of the profession.
Thanks to his expertise, sincerity, and kindness, he quickly built a community of over 1.5 million people, including more than 500,000 on Instagram under the handle @lhomme_de_menage.
Generous by nature, Thomas shares his practical and effective tips, as well as his daily life as a cleaning professional — both at work and at home.
His tips are not random recipes. He films real situations and demonstrates the effectiveness of his solutions and methods.
A true concentrate of know-how, packed with DIY ideas. As always, L’Homme de Ménage never misses a chance to sweep away preconceived ideas about cleaning.
3. L’HOMME DE MÉNAGE®: A BRANDThe eco-friendly product line by L’Homme de Ménage®
After patiently sharing his cleaning tips on social media, Thomas was often asked the same question:
“Where can I find the basic products you use?”
A good reason for L’Homme de Ménage to develop products that reflect his values: simple, French, and above all, effective!
Discover the essence of ecological cleaning with the L’Homme de Ménage® brand.
This product line allows you to easily recreate Thomas’s tips — like a pro!
These are versatile, natural, durable, economical products and accessories, all made in France.
Only the essentials to polish without poisoning: white clay, black soap, baking soda, percarbonate, stain-removing soap, and white vinegar, among others.
No toxic warning labels like on conventional products — because these are non-toxic for both health and the planet.
Made in France, they reduce the carbon footprint and support local businesses and the French economy.
Smart and budget-friendly packaging? Yes!
The powdered black soap is a hit: just 300 grams makes 10 liters of liquid black soap — or can be used in powder form for other needs.
Another plus: the Ecodetergent label from Ecocert awarded to the clay stone.
In short: a product line that reflects him — French, versatile, and effective.
Thomas sees cleaning as a real experience.
Each product includes a QR code linking to L’Homme de Ménage’s cleaning tips to optimize its use.
Cleaning also means not polluting the planet or endangering your health.
That’s why the packaging is as light as possible — mostly in recyclable cardboard — to reduce household waste.
To complement the range, you'll find eco-friendly accessories such as loofah sponges, plant-based brushes, and washable alternatives to disposable tools.
They’re high-performing and a great alternative to plastic and single-use items.
Even in cleaning products, Thomas breaks the codes. He reinvents the cleaning routine.
And he stands by it:
No, natural cleaning products are not less effective than conventional ones.
Yes, they are less harmful to health and the environment.
Yes, natural and multi-purpose products are more economical and help reduce microplastic pollution.
L’Homme de Ménage doesn’t just say it — he proves it in his videos and through his product line.
He is committed to democratizing the eco-friendly cleaning routine and showing that you can be both efficient and environmentally clean.
His goal? To prove that eco-friendly cleaning alternatives are the future!
L’Homme de Ménage® products are effective, eco-conscious, safe for your health, and made in France.
Available online: lhomme-de-menage.com
Want to find them near you? Ask your local retailers!
Are you a professional who wants to stock L’Homme de Ménage® products? Contact Thomas.
Want to use his products and tips at home? Follow him on social media.
Bon Ménage – The L’Homme de Ménage Tip Book
“Bon ménage”
That’s the title of L’Homme de Ménage’s upcoming book, to be published on April 9, 2025, by Flammarion.
Inside: routines and tips for every room — from the kitchen to the garage, via the living room and bedroom.
128 pages to make your daily cleaning tasks easier.
Pre-order now for an effective, eco-friendly spring cleaning.
A welcome book that gives meaning to your cleaning!
Simple, smart tips to polish without prejudice and without polluting.
L’Homme de Ménage isn’t done yet when it comes to elevating the cleaning profession. His journey is living proof that prejudices and stereotypes should never censor your ambitions or limit your potential.
L’HOMME DE MÉNAGE: GUILT-FREE CLEANING, TO SCRUB WITHOUT THE TOXINS.
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