refuse

Do you remember your first "no"? Probably not, but we bet it happened very early. There is even a "no phase" between 18 and 24 months. Why? Because this is the time when a child asserts themselves as a person.

A sometimes difficult moment for parents, but a fundamental step in a child's growth.
What happens to this self-assertion when it comes to consumption habits? Driven by the desire to be like everyone else or numbed by long-standing habits, we adopt and accept consumption patterns that are sometimes absurd, often highly polluting.
What if we had the courage to refuse? To refuse without apologizing and without feeling guilty. Read more