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Since 2003, Chamarel has worked on making zero-waste altenatives, often sold loose.
Sustainable B2B solutions to help retailers build a clearer, more responsible product range.
Consumer habits are changing fast. More customers want to reduce waste, avoid single-use plastic, choose durable products and build more responsible everyday routines. This is no longer a niche trend: it now reaches a broad audience, including shoppers who do not necessarily describe themselves as activists, but who are looking for simple, effective and coherent alternatives.
Across many everyday categories — kitchen, home care, hygiene, cosmetics and drinking water — eco-friendly alternatives are expanding quickly. They answer concrete needs: reducing packaging, replacing disposable items, simplifying routines and making better choices without compromising on efficiency.
For retailers, this creates a strong opportunity to offer eco-friendly products for the home that are easy to understand, easy to display and easy to recommend in-store.
This shift is particularly visible in retail. Bulk stores, zero waste shops, organic stores, responsible concept stores, eco-friendly home care shops, artisan soap makers, wellness stores and independent brands all play a key role: they make sustainable habits visible, accessible and practical for end customers.
To meet this demand, retailers need reliable partners able to supply coherent, useful and easy-to-sell products. A good B2B zero waste supplier is not just a catalogue: it helps retailers build a clear, educational and profitable range, with proven products, trustworthy certifications and commercial conditions adapted to independent businesses.
For nearly twenty years, Chamarrel has been supporting professionals who want to develop a sustainable product offering. Based in Marseille, France, Chamarrel is a family-run company that selects, manufactures and distributes natural beauty, hygiene and home care products with clear commitments: promoting bulk distribution, transparency and waste reduction.
The purpose of this pillar page is to give you a complete and practical overview of what it means to work with a wholesale zero waste products supplier for professionals: which products sell well in store, how to structure a profitable display, how to sell without over-selling, and why Chamarrel can become a trusted B2B partner.
Zero waste is no longer just a trend. It is a gradual change in consumer behaviour: less waste, more durable materials, less over-packaging and more attention to product composition and origin.
Customers increasingly ask practical questions: “Will I throw this away?”, “Is there a reusable alternative?”, “Will this product help me reduce waste at home?” For a retailer, offering zero waste alternatives helps to:
Most customers are not looking for unrealistic perfection. They want reassuring, progressive solutions: replace one disposable item, reduce plastic packaging at home, avoid accumulating bottles and choose better-designed accessories.
This progressive approach matches the needs of customers who want to adopt a zero waste lifestyle without changing every habit overnight.
For retailers, the easiest way to start is to choose products that are understood within seconds, replace a disposable item, perform well and offer a clear benefit: less waste, more simplicity and long-term savings.
The zero waste products for retailers are designed for specialist stores as well as for retail outlets that want to enrich their range with sustainable, easy-to-recommend alternatives.
Zero waste products and durable accessories can be sold in many different retail environments. Success depends mainly on two factors: a coherent selection and a clear presentation.
In a bulk store, reusable and durable accessories naturally extend the customer’s behaviour: someone buying unpackaged food is often ready to reduce kitchen, home care and bathroom waste as well. Best-performing products usually include kitchen accessories, multi-purpose home care products and tap-water solutions that help reduce bottled water consumption.
In organic stores, customers often connect health and environmental responsibility. They expect certified cosmetics, simpler home care products and durable accessories that are easy to understand on the shelf.
Specialist zero waste shops usually serve more informed customers. The key is to avoid “green gadgets” and focus on coherent routines, proven products, clear origins, certifications and transparent usage instructions.
A concept store sells useful products with an aesthetic dimension. Well-designed accessories, beautiful bathroom routines, giftable bundles and natural cosmetics often perform very well in this environment.
Soap makers and care-focused boutiques can complete their offer with soap holders, soap pouches, reusable bathroom accessories, eco-friendly home care products and private-label solutions when relevant.
Spas, institutes and wellness centres can also integrate natural accessories into their professional offer, both for treatment protocols and for retail sales. Natural loofah is particularly suited to this market: it can be used for body care, exfoliating rituals, shower routines and wellness gift sets. It offers a sensory in-cabin experience while allowing clients to continue the ritual at home with a simple, plant-based and durable accessory.
For these professionals, the most relevant products include natural loofah for body care, plant-based sponges, shower accessories, soap holders, solid soaps, natural care products and wellness bundles to resell to clients.
Chamarrel is a French family-run company based in Marseille. Its business values are closely connected to family and personal values: no aggressive growth ambition, no fundraising logic and a development model based on own funds, independent retailers and trusted partners.
For professionals, this smaller structure is often a strength. It encourages direct communication, a real understanding of field constraints and a partnership mindset rather than a purely transactional supplier-client relationship.
This proximity is part of the Chamarrel values and commitments: transparency, durability and practical support for independent retailers.
This flexibility is also visible in the way Chamarrel works with professional clients. Chamarrel can adapt to different volume needs, allowing shops, independent brands, soap makers, concept stores and distributors to test a range without immobilising too much stock from the start.
The company can also support projects that require multilingual packaging, with versions available in French, English, Spanish and German, and other languages on request. This is particularly useful for retailers operating in several countries, brands preparing to export or shops serving an international customer base.
Chamarrel can also support white label and private label zero waste projects, including small quantities depending on the product and technical constraints. This flexibility helps professionals develop their own brand identity while relying on durable, proven products that fit a coherent zero waste approach.
Chamarrel’s commitments are built around three pillars.
Bulk is one of the most effective ways to reduce packaging waste. Chamarrel promotes bulk retail and works to expand its range of products available without packaging or blister packs, whenever possible.
Chamarrel also considers retail realities: each store has its own hygiene, logistics and customer constraints. When packaged products are required, the objective remains to choose recyclable or durable containers and maintain a coherent environmental approach.
Bulk retail and packaging reduction help limit waste at the source while allowing customers to buy according to their real needs.
Most solutions are made in France, others in Europe, and some may be sourced further away when they require specific know-how or when no local alternative exists. Transparency means explaining this clearly and honestly.
Waste reduction also applies to shipping, protective filling and printed communication materials. Recyclable cardboard, reused packing materials, kraft tape and limited printed matter all contribute to a more coherent approach.
Bulk retail is both a way of consuming and a strong symbol. It allows customers to buy the right quantity, reduce packaging waste and feel more in control of their purchases.
For a store, bulk reinforces identity, encourages loyalty and can increase average basket value — provided it is supported by coherent accessories and routines.
Zero waste accessories naturally complete bulk food retail: customers reduce food packaging, then become ready to reduce domestic waste in the kitchen, bathroom and cleaning cupboard.
Zero waste accessories for bulk stores help customers extend the unpackaged approach throughout the home.
Durable accessories are often the best entry point into a zero waste range. They are easy to understand, directly replace disposable products and can be displayed in a “first steps” corner. For retailers, this category is particularly useful because it requires little explanation, generates fewer returns, combines easily into routines and displays well in small formats.
The two strongest universes are usually the kitchen and the bathroom.
The kitchen is where customers see waste immediately: packaging, sponges, paper towels, wipes and disposable cleaning items. Replacing these consumables with durable alternatives is one of the easiest changes to adopt.
High-performing products in-store include:
These products sell quickly because the benefit is immediate: the customer throws away less, changes one object rather than an entire lifestyle and starts with an accessible price point.
The bathroom is a routine-driven universe: soap, personal care, hygiene and accessories. It is also where plastic waste accumulates quickly through bottles, packaging and disposable items. A zero waste bathroom is usually built step by step, starting with the most visible bottles and consumables.
Popular products include reusable makeup pads, durable textile accessories, solid-care storage solutions and the minimalist magnetic soap holder. This product helps solid soaps dry faster and last longer, while creating a strong visual effect with the soap appearing to float vertically.
Eco-friendly home care is often one of the most profitable and loyalty-building categories when well structured. Cleaning is repetitive: if a product works, customers add it to their routine and come back.
Customers often criticise conventional cleaning products for using too many bottles, too much plastic packaging, aggressive scents or confusing marketing promises. They look instead for a multi-purpose cleaner, real efficiency, a simple routine and environmental coherence.
The eco-friendly all-purpose clay cleaning stone is often a best seller because it is versatile, easy to demonstrate, effective and helps customers reduce the number of cleaning products they use at home.
Cosmetics are strategic because they combine usefulness, pleasure, sensoriality and routine. A routine creates loyalty, and loyalty creates healthy growth for retailers.
Natural solid soaps are effective entry products because they combine pleasure of use, reduced packaging and a daily habit. They naturally pair with accessories such as soap holders and pouches.
Often requested references include organic donkey milk soap, traditional Aleppo soap, cold-process superfatted soaps and authentic Marseille soap. The organic donkey milk soap can be positioned as a reassuring reference for customers seeking softness, naturality and responsible manufacturing.
Certifications are a powerful trust factor in both B2B and B2C. They provide readable proof, reassure end customers and structure the sales conversation in-store.
Chamarrel products may include:
In-store, these labels help answer questions such as: “Is it really eco-friendly?”, “Is it certified?”, “Is it home compostable?” and “How can I tell the difference between real proof and marketing?”
Best-selling zero waste products are rarely exotic. They are common-sense products that replace a disposable item or simplify a routine: plant-based sponges, compostable cloths, clay cleaning stone, solid soaps, soap holders and conservation accessories.
The best retail strategy is to start with products that are easy to explain, visible in use and linked to a clear benefit. Customers do not need a long ecological lecture: they need to understand what the product replaces, how it works and why it is useful.
A zero waste retail display becomes powerful when it is easy to read. The goal is not to pile up products, but to tell a clear usage story.
A simple layout can include a “first steps” corner near the till, a sustainable kitchen block, an eco-friendly home care block and a zero waste bathroom block. Clear signs such as “replaces a disposable sponge”, “all-purpose cleaner”, “less plastic bottles” or “helps solid soap last longer” make the range easier to understand.
Short demonstrations also help conversion, especially for products such as the clay cleaning stone or magnetic soap holder. A 30-second explanation can be enough to make the product obvious.
The most profitable and healthy strategy is to sell useful routines. The customer does not feel pushed: they understand that the retailer is helping them succeed in their transition.
By offering simple routines, retailers help customers install zero waste habits at home without pressure or guilt-based messaging.
To go beyond “a few eco-friendly products” and build a truly efficient range, retailers need to adapt selection and messaging to their customer profile.
Start with the everyday kitchen, then extend to home care and bathroom. A first-steps corner near the till works well because customers are already in a “consume differently” mindset.
Put certifications, ingredients and simplicity forward. Customers are often sensitive to both health and environmental claims, and they appreciate clear proof.
Offer complete routines and avoid gadgets. Informed customers want real usefulness, reliable information and products that reduce waste effectively.
Focus on well-designed bathroom accessories, attractive kitchen routines, natural cosmetics and easy-to-gift bundles.
Choosing a supplier is not only about choosing products. It also means choosing a commercial framework that makes life easier for retailers.
Chamarrel offers margins designed to be compatible with healthy retail selling: prices that properly remunerate the store without making ecological transition inaccessible for the final customer.
Additional discounts apply automatically to direct orders on the website: 2% from €150, 4% from €250, 6% from €450 and 7% from €800. These Chamarrel reseller conditions are designed to help independent retailers test, adjust and gradually grow their zero waste range.
Other B2B advantages can make a real difference: no imposed case pack, 60-day payment from invoice date and free shipping from €100. These conditions make it easier to test products, manage stock and protect cash flow.
In the zero waste market, sales rarely happen at random. Customers want to understand quickly: usage, benefit, durability and proof. Retailers save time when they can rely on clear sales materials.
Chamarrel provides product visuals, respecting image credits, to support professional communication: sales materials, social media content, shelf cards, routine cards and simple educational content for in-store use.
Depending on reseller needs, Chamarrel can also support communication for different markets through multilingual packaging and labelling. Product information can be produced in French, English, Spanish and German, with other languages studied on request. This flexibility is useful for tourist areas, international distribution networks and stores serving multilingual customers.
Retail tip: rather than multiplying signs, repeat three simple messages: “replaces a disposable item”, “durable / reusable / compostable” when applicable, and “simple and effective every day”.
Private label zero waste products allow retailers, soap makers and independent brands to develop their own identity while relying on proven product references.
Chamarrel offers a tailor-made approach for professionals who want to develop their brand awareness and product range under their own name.
Chamarrel can package certain products in custom boxes under your brand, including magnetic soap holders, ceramic beads and konjac sponges for face or body. These packages can be designed in multilingual versions for brands, shops and distributors selling across several markets: French, English, Spanish and German are available, with other languages on request.
Some best sellers can be labelled under your brand to expand your range: bamboo hair towels, organic cotton soap pouches, loofah dish sponges, washable sponges, washable paper towels, reusable makeup pads and selected patented kits. Labelling can also be adapted into several languages to facilitate international resale or sales in tourist areas.
The stainless-steel capsule of the French magnetic soap holder can be engraved with your brand. Depending on the product and technical constraints, Chamarrel can support white label or private label projects in small quantities, allowing professionals to test a range or launch a customised selection without committing to very high volumes.
Contact: pro@chamarrel.fr / Nathan +33 6 29 21 21 15
B2B marketplaces between brands and retailers can be useful for some shops, even though they also raise questions about commissions, business models and the impact on independent suppliers. Chamarrel is present on Ankorstore and Faire to meet the needs of professionals who use these platforms.
However, ordering directly through the Chamarrel website is generally simpler and more fluid: easier stock management, direct contact, no marketplace commission and a more personalised relationship.
Start with products that replace a disposable item immediately: plant-based sponges, compostable cloths, clay cleaning stone, solid soaps and soap holders.
Start with 15 to 25 best-selling references organised into three routines: kitchen, home care and bathroom. Measure rotation, then expand gradually.
Because cleaning is repetitive. If a product is efficient and versatile, it becomes a habit and creates repeat purchases.
They provide clear proof and a structured sales argument: Ecocert for detergents, COSMOS ORGANIC for organic cosmetics and OK compost HOME for home-compostable products.
Yes. The key is to focus on simplicity and efficiency: less waste, more practicality and fewer disposable items.
Yes. Depending on products and quantities, Chamarrel can support custom packaging, labelling, multilingual information and brand engraving projects.
Would you like to offer coherent zero waste products, durable accessories, eco-friendly home care solutions and natural cosmetics adapted to responsible customers?
To build a selection suited to your store, you can become a Chamarrel reseller and speak directly with the professional team.
Email: pro@chamarrel.fr
Nathan: +33 6 29 21 21 15
Recommended next steps: define your store type and priorities, start with 15 to 25 best sellers, build three routines and organise a clear display with simple “replaces X” signage.
WHOLESALE ZERO WASTE PRODUCTS FOR RETAILERS AND PROFESSIONALS
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